Above the Influence has been one of the most enduring and successful initiatives ever undertaken by the government. From the very beginning, the approach was to build a positive brand and symbol that teens could claim as their own, rather than push anti-drug messaging out at them. It needed to be the opposite of "This is your brain on drugs". While we made dozens of videos and TV commercials, most of our efforts were focused on creating digital forums, events and activities to allow teens to express and share their own personal interpretation of what Above The Influence means. We were constantly documenting, gathering and promoting their art, photos, fashion, videos and words. The fireworks project included here was just one example of the types of digital properties we created to help teens tell their own story.