A website at the crossroads
The Census site presented three iconic American intersections frozen in time (captured by a 360° camera array dubbed "Big Juan"). Visitors found documentary stories of a cross-section of citizens and debunked the misconceptions about what the Census does and doesn't do.
A Snapshot of America
To help folks wrap their heads around the enormity of the Census effort, we created a fictional "visionary" film director, Peyton Schlewitt. His quixotic mission was to capture all of America in a single shot. Brought to life by Christopher Guest, Peyton used all social media channels to reach out for help in accomplishing this herculean task (even though the Census already has it covered, thank you very much).