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Exploring the places orange is and they aren't

I had the fortune to lead the Orange team for over 6 years. We were involved with pretty much everything - from brand strategy and communications down to store experiences and events. The work we did helped make them one of the most popular and successful brands in Switzerland, won numerous international awards and led to several pan-European assignments through the global group in London.

Destroying the coverage myth

When Orange was having troubles convincing consumers that its coverage was as good or better that Swisscom’s, we went out with technicians to document all interesting places where you can only get Orange.

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 GPS discs (Google Maps wasn't a thing yet) pre-loaded with directions to all these places were sent to customers, encouraging them to take their own pictures and send them to friends (Picture Messaging was a new thing).

GPS discs (Google Maps wasn't a thing yet) pre-loaded with directions to all these places were sent to customers, encouraging them to take their own pictures and send them to friends (Picture Messaging was a new thing).

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