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The Mile Deep Website

Valser is one of Switzerland's most famous mineral waters. Every drop spends at least 25 years traveling through a single mountain that's a Kilometer deep. When Coca Cola asked us to re-launch the brand, we decided to position the mountain as the oldest, deepest and slowest water processing plant in the world. Then we developed the world's deepest website (a digital kilometer) to let visitors take their own 25-year journey through the heart of the mountain. 

Follow that drop

Follow that drop

A drop of water is the main navigation feature. Along the way you can learn lots about geology and chemistry. We built in an elevator feature that whizzes you up or down to any point in the mountain's interior or timeline.

More than just marketing

More than just marketing

Eventually the site was included as part of the Swiss secondary school geology curriculum.