I believe there has never been a better time to be in the storytelling business. When we take advantage of the opportunities to mash big communication ideas together with digital technology, content, social platforms, PR, physical spaces, product design, data and music – we can create experiences that are meaningful, educational and shareable. We can tear things apart and reassemble them in brand new ways that help people look at a company, or a product, or even the world in a different light. All of this is impossibly exciting.
I’m an executive creative director and hybrid writer/art director. My vocation has given me the opportunity to live all over the world – from Pittsburgh to Singapore to Zurich to New York. Along the way, I’ve worked with some amazingly talented people. I’ve also had the chance to help create success for iconic brands like Orange, Nestle, BMW, Coca Cola, Oreo and Virgin Atlantic to name just a few.
I’ve sat on juries at festivals like the Clios, NYFestivals, Addy Awards and EFFIES and always walked away inspired by our ability to keep coming up with new ways to move people. I’ve spoken in front of thousands at industry events and roundtables, led Cannes workshops, had thoughts published in Forbes, The New York Post and most of the advertising and design publications. I’ve even guided 350 Hyper Island students in Stockholm through a 5-day hackathon for the International Rescue Committee.
For better or worse, part of how we’re judged as creative people is by the awards we’ve won. Over the years, teams that I’ve led managed to pick up a couple hundred from the D&AD, One Show, Cannes Lions, Clios, Art Directors Club, Webby Awards, Effies, NYFestivals, FWA and Communication Arts. I’m proud that they’ve spanned pretty much every category someone’s managed to come up with.