I believe there has never been a better time to be in the storytelling business. When we take advantage of the opportunities to mash big marketing ideas together with digital technology, content, social platforms, PR, physical spaces, product design and music – we create experiences that are meaningful, educational and shareable. We can tear things apart and reassemble them in brand new ways that help people look at a company, or a product, or even the world in a different light. All of this is impossibly exciting.
I’m an executive creative director and hybrid writer/art director. My vocation has given me the opportunity to live all over the world – from Pittsburgh to Singapore to Zurich to New York. Along the way, I’ve worked with some outrageously talented people.
I’ve sat on juries at festivals like the Clios, NYFestivals, Addy Awards and EFFIES - and always walked away inspired by our ability to keep coming up with new ways to move people. I’ve also directed large and small budget films for brands like Orange Telecom, Mitsubishi and Lincoln Financial, led Cannes workshops and even guided 350 Hyper Island students in Stockholm through a 5-day hackathon for the International Rescue Committee.
For better or worse, part of how we’re judged as creative people is by the awards we’ve won. Over the years, teams that I’ve led managed to pick up a couple hundred from the D&AD, One Show, Cannes Lions, Clios, Art Directors Club, Webby Awards, Effies, NYFestivals, FWA and Communication Arts. I’m proud that they’ve spanned pretty much every category someone’s managed to come up with.