I believe there has never been a better time to be in the idea business. When we take advantage of the opportunities to mash big communication ideas together with new digital technology, physical spaces, social platforms, product design, video storytelling, music and PR – we can create brand experiences that are meaningful, useful, emotional and shareable. We can tear things apart and reassemble them in ways that help people look at a company, or a product, or even the world in a different way. All of this is impossibly exciting.
This industry has given me the opportunity to live all over the world – from Pittsburgh to Singapore to Detroit to Zurich and then New York. Along the way, I’ve worked with some wonderfully talented people at Havas, Lowe, FCB, Grey and gyro. I’ve also had the chance to lead global iconic brands like Volvo, Orange, Nestle, BMW, MINI, Philips, Coca Cola, Volkswagen, Oreo and Virgin Atlantic to name just a few.
I’ve sat on juries at festivals like the Clios, NYFestivals, Addy Awards and EFFIES and always walked away inspired by our ability to keep coming up with new ways to move people.
I’ve spoken in front of thousands at industry events and roundtables, led Cannes workshops, had thoughts published in Forbes, The New York Post and most of the advertising and design publications. I’ve even guided 350 Hyper Island students in Stockholm through a 5-day hackathon for the International Rescue Committee.
For better or worse, part of how we’re judged as creative people is by the awards we’ve won. Over the years, I’ve managed to pick up a couple hundred from the D&AD, One Show, Cannes Lions, Clios, Art Directors Club, Webby Awards, Effies, The New York Festivals, FWA, Communication Arts, LIAA and Epica. I’m proud that they’ve spanned pretty much every category someone’s managed to come up with.