Valser is one of Switzerland's most famous mineral waters. Every drop spends at least 25 years traveling through a single mountain that's a Kilometer deep. When Coca Cola asked us to re-launch the brand, we decided to position the mountain as the oldest, deepest and slowest water processing plant in the world. We developed the world's deepest website (a digital kilometer) and let visitors follow a drop along its 25-year journey through the heart of the mountain.
Along the way you can learn lots about geology and chemistry. We built in an elevator feature that whizzes you up or down to any point on the timeline.