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A package that saves lives

This packaging and PR effort was produced for Bennison, a maker of high-end children’s clothing. As part of their mission to help mothers protect their children, they donate and deliver pajamas to children in some of the poorest regions of the world with each sale. Because most impoverished countries lack access to anything but communal bar soap, we created packaging for the pajamas made entirely of water-soluble, non-toxic, biodegradable soap paper. Even the ink is child-friendly. The packages have been distributed in Western Africa, South America and women’s shelters in US cities. In addition to generating some much needed PR for Bennison, it received a D&AD pencil and silver at the NYFestival.

 

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