Rescuing food with the first iphone spot

Our goal was to encourage New Yorkers to donate to City Harvest, a non-profit organization that rescues food for the hungry. Direct response donations increased by $600,000 over the previous year, online donations by 20% and saw a 25% jump in visitors from prior years.

No apples were harmed in the making of this video

As far as we know this was the first broadcast TV commercial shot entirely on an iPhone (starring a pre "Masters of Sex" Caitlyn Fitzgerald) - even before Apple did it themselves.