We were partners to MINI as they were rapidly expanding their models. In the first year alone we launched the convertible, John Cooper Works and MINI Cooper S. Our biggest challenge was creating a special experience for the Swiss delegation of drivers to the massive MINI UNITED event in Amsterdam - including a Swiss-only driving challenge and party with DJ Antoine. We managed to send a larger group than France – which is always satisfying.
For the launch of the MINI cabriolet, we hooked-up with the splash diving world championship in Germany and gave the contestants a target to shoot for. We're open, so dive on in.